Picture this: Seven years ago, I was as clueless as anyone could be in real estate. But guess what? I landed my very first deal through LinkedIn. Yup, that’s right. That platform turned into my golden ticket, hooking me up with people who were already in my corner, curious about what I was up to. Sharing the ups and downs, the market snippets, and all those open house vibes was key to keeping that bond tight.
Social Media: It’s Not Just for Influencers, Okay?
So let’s smash a myth real quick: you don’t need thousands of followers to make a splash on social media. Even a snug group of 300 can be pure magic, as long as they’re your kinda people. It’s like, you know, becoming a character in their fave show; you’re building this connection, even if it’s kinda one-sided. Staying active is what keeps the friendship feeling fresh.
Mixing the Personal with the Professional
Finding that perfect mix of your personal life and your real estate wins? That’s where it’s at. Share those family BBQs, your dog’s antics, those “I need coffee” mornings—it makes you super relatable. But also spill the tea on your real estate journey, the market insights, and all those little victories. It’s all about showing that, hey, you’re human, but also pretty darn good at the real estate game.
Insta Stories: Your Day-to-Day Highlight Reel
Instagram is your BFF for blending cool posts with those “here’s my day” stories. Try to drop a real estate hint daily in your stories. It’s like giving your followers a backstage pass to your life, which they seriously love.
Pro Tip to Save Your Sanity:
Aiming to keep your social game strong without burning out? Plan your posts ahead of time, carve out a few hours a week to get everything scheduled. Posts can be prepped in advance, but keep those stories real and in the moment for that authentic touch.
Starting with video can feel super awkward, no lie. I began with more nervous laughs than I can count. If being on camera freaks you out, start off with some off-camera action or just your voice. And, you know, timing your social media dive can keep you from getting sucked into the black hole of scrolling.
Choosing Your Social Playground
Don’t stretch yourself too thin trying to conquer every platform. Pick one or two that feel like home. For me, it’s all about Instagram and LinkedIn. Focusing on what you actually enjoy makes the whole thing feel way more like fun and less like a chore.
Networking: It’s Give and Take
Remember, social media isn’t just about shouting into the void. It’s about making genuine connections. Get into the comments, slide into those DMs, and really listen to what your peeps are saying. It’s not only about scouting for buyers or sellers; it’s about building a vibe, a community.
Social media is a game-changer for us in the real estate world. It’s not about chasing influencer fame but about forging real connections and sharing your journey. Whether you’re just starting out or you’ve been around the block, mastering each platform and finding that personal-professional balance can totally transform your real estate vibe.
Got any thoughts or burning questions? Hit me up! Oh, and don’t miss out—I go live every Wednesday at 11:30 a.m. Pacific time in my Facebook group, “Prosperous Real Estate Professionals: Mind, Body, Spirit.” We go deep on boosting your real estate biz and living your best life. See ya there!
