CRM tools

Open houses are a powerful marketing tool—but their true impact isn’t measured by how many people walk through the door. It’s measured by what you do next. The agents who consistently generate listings and buyers from open houses are those who have a clear, consistent, and personalized follow-up system in place. In this article, we’ll break down step-by-step how to convert open house traffic...

In today’s competitive real estate landscape, top producers aren’t relying on luck or passive marketing—they’re using repeatable, relationship-driven systems that turn every open house and piece of content into a lead magnet. Two of the most effective tools for building those systems are: Strategically managed open houses, and Personalized video content. When used with intention,...

Email marketing remains one of the most powerful, scalable tools for real estate professionals looking to nurture leads, retain clients, and drive consistent growth. But simply sending emails isn’t enough—strategic execution is what separates high-converting campaigns from ignored inbox clutter. In this article, we’ll break down the strategies top producers use to improve open rates, boost...

In today’s digital-first real estate market, online seller leads are one of the most scalable and cost-effective ways to grow your business. But generating leads is only half the equation—what truly matters is how you nurture and convert those leads into actual listings and closed deals. Whether you're using platforms like Realty.com or another lead generation service, the key lies in combining...